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Charleston orwig inc.

www.charlestonorwig.com 515 W. North Shore Drive
Hartland, Wisconsin 53029
USA
Tel: 262.563.5100
Fax: 262.563.5101

515 W. North Shore Drive
Hartland, Wisconsin 53029
-1
Phone: 262.563.5100
Fax: 262.563.5101
www.charlestonorwig.com

www.charlestonorwig.com

Charleston|Orwig is a national communications and marketing consultant to Fortune 500 companies. We operate within two areas of expertise.

Reputation management, sustainability and corporate social responsibility. We collaborate with our clients' senior management and key staff to advance their business goals by elevating corporate reputations and defending companies when they face activist, government and media pressures. Our counsel has helped clients such as Smithfield Foods, Miller Brewing Company, International Dairy Queen, Applebee's International, United Food Group and many others.

Integrated marketing communications. Within this area, our agency produces strategic brand development programs that create demand for our clients—utilizing varied tools ranging from print and broadcast to Web site development, social networking and public relations. Our focus is on agribusiness and health care, among other areas. Clients range from Arm & Hammer to BASF Plant Sciences to Iowa Health Systems.

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Contact Mark

p: 262.563.5100
Mark Gale , Managing Partner

 

Mark serves as a key strategist for some of the agency's largest accounts and is deeply involved with the agency's day-to-day operations. Prior to joining C|O in early 2003, he was partner in a successful agency for nine years and was one of the founders of its independent interactive division.

 
 
From his first professional job as a newspaper reporter in Tampa, Florida, Mark's career has evolved to include time spent as a corporate speech writer, agency creative director and managing partner. In addition to the current complement of C|O clients, he has had long-term working relationships with stand-out clients such as Toyota, Northwestern Mutual, Dow Chemical, Caterpillar and Pfizer.

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Contact Lyle

p: 262.563.5100
Lyle Orwig, CEO

 

As a founding partner and CEO of Charleston|Orwig, Lyle Orwig’s commonsense approach has helped the agency gain the stellar reputation it has today. Lyle is known inside and outside the company for his passion for excellence and for his depth of knowledge in managing issues—whether agricultural, environmental or energy related.

 
 
Lyle brings to the table all of the elements that go into being a great CEO—management vision, corporate integrity and unique leadership traits. Like many other professionals at C|O, he got his start in weekly and daily newspapers, then later became publisher of three influential trade publications.
 
 
In 1999 the National Agri-Marketing Association named Lyle “National Agricultural Communicator of the Year” for his contributions to agriculture and the astute marketing of its products and services. Additional honors came at the 2006 annual convention of the National Association of Farm Broadcasters, where Lyle received the Dix Harper Meritorious Service Award, the group’s highest recognition for a nonbroadcaster. Lyle and co-founding partner John Charleston were inducted into the national Ernst & Young Entrepreneur of the Year Hall of Fame in 2005.

Portfolio Samples

  • thumbnail Miller Brewing Sustainability Report

    We handled copy, design and production for the company’s first-ever Sustainable Development Report, an in-depth testament to their CSR efforts.

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  • thumbnail Smithfield Foods, Paula Deen - Helping Hungry Homes

    Partnering with celebrity cook Paula Deen, our client gained national coverage for the Helping Hungry Homes 10-city tour we helped organize and promote.

  • thumbnail Miller Brewing Responsibility Radio

    Part of the Respect 21 program we named and helped develop, this radio spot encourages young adults 21 – 30 to do their part.

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  • thumbnail Trinity Health System - Cancer Campaign

    TV spots for Trinity Cancer Center that tell two survivors’ personal stories of life before and after cancer.

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  • thumbnail BASF Nutridense Website

    Web site offers information for dairy and swine producers and grain growers, including online program registration forms and streaming video testimonials.

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    View Website
  • thumbnail Arm & Hammer - BIO-CHLOR

    Print ad and logo development that’s part of an overall re-branding strategy to differentiate Arm & Hammer Animal Nutrition’s feed ingredients.

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  • thumbnail Golden Retriever Rescue

    A pro bono ad to build awareness and interest in fostering surrendered Goldens.

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  • thumbnail Viral Video

    This viral video our Creative Crazies made to show off their cow judging talents got lots of traction in agrimarketing circles.


Client Experience

  • Alpharma
  • Applebee's
  • Arm & Hammer Animal Nutrition
  • BASF Plant Science
  • Bayer Environmental Science
  • Brillion
  • Chemtura
  • Dairy Queen
  • Dairyland Seed
  • Diamond V
  • Hoard's Dairyman
  • Miller Brewing Company
  • PPL Corporation
  • Pfizer Animal Genetics
  • Smithfield Foods, Inc.
  • Trinity Regional Health System
  • United Food Group
  • WestfaliaSurge

Services Offered

  • Brand equity development
  • Broadcast production (radio)
  • Corporate identity
  • Crisis communications
  • Executive Media Training
  • Graphic design
  • Internet based research
  • Investor Relations
  • Issues mangagement
  • Marketing plan development
  • Media planning/buying
  • Point-of-sale/signage
  • Product promo/PR
  • Public Relations
  • Strategic planning
  • Trade show support

Category Expertise

  • Agriculture
    • Farm Output Products (Crops)
    • Livestock Output Products
    • Products/Services For Breeders
  • Food and Beverage
    • Dairy Products
    • Meat/Seafood Products
  • Internet Related
    • B2B dot-com
  • Retail
    • Restaurants