Born in 1954, Hallur has worked in advertising and marketing since 1975, first at AUK advertising for eleven years where he started as an account executive and 3 years later became Managing Director. In 1986 he founded YDDA advertising and headed that agency for 16 years until Ydda and Nonni Manni merged in 2001. He is now Excutive Chairman of ENNEMM. Hallur graduated from the University of Iceland in business studies in 1983. He has been involved for a long time in joint activities of the marketing and advertising community in Iceland. He was chairman of SIA, the Society of Icelandic Advertising Agencies for 6 years (1991-1997) and has served on various committees, for example the education committee of SIA and is currently chairman of SIA’s media committee. Since 1988 Hallur has promoted the development of technology and expertise in media planning and analysis of market data as well as building up open databases for the Icelandic market regarding media use, consumption and lifestyle. Hallur has taught in the Department of Business at the University of Iceland for many years and also given lectures in the advertising department of the Icelandic College of Arts and Crafts and been involved in many courses, for instance University of Iceland refresher courses. Hallur is married and has 3 daughters.