Will has over 25 years of healthcare marketing experience. He has managed and developed marketing plans and brand campaigns for dozens of health systems including HCA Virginia, North Shore-Long Island Jewish Health System, Health Management Associates, Tenet Health, Novant Health, Centra Health, University of Alabama Health System, Duke University Medical Center and Hackensack University Medical Center. Active in all critical phases of research, strategic planning and creative development, Will personally oversees big picture thinking for our clients. He is a member and distinguished award recipient of the Society for Healthcare Strategy and Market Development, the Virginia Society for Healthcare Marketing and Public Relations, the Carolinas Healthcare PR and Marketing Society, HealthLeaders and the American College of Healthcare Executives. A frequent lecturer, Will has presented at the International Medical Travel Association, The Health Care Globalization Summit, The Forum for Healthcare Strategists and multiple state hospital conferences. Most recently, he presented “Branding Destination Hospitals” to the Latin America Global Medicine & Wellness Congress. Will received his B.F.A. in communication arts & design from Virginia Commonwealth University and now, as adjunct faculty, teaches a new class on healthcare marketing and public relations.

If you’ve ever heard him speak at national healthcare marketing conferences or read one of his many white papers, you know that Stephen Moegling is one of the most innovative strategists in healthcare marketing today. As a cum laude graduate of Kent State University’s advertising program and a former copywriter on Goodyear, Perdue and Duracell, Stephen brings a unique perspective to his role. His trend-spotting in healthcare communications, technology and consumer behavior enables him to provide clients with the inside track on driving volume to their brands. His speaking credits include the Society for Healthcare Strategy and Market Development, the Carolinas, Georgia, Tennessee, Virginia, and Illinois Societies for Healthcare Marketing and Public Relations, the Washington Metropolitan Society for Healthcare Marketing and Public Relations, and the Forum for Healthcare Strategists’ Healthcare Strategies Summit.

For over 20 years, Tim Roberts has helped grow national brands like eBay, Hamilton Beach, Target, Wal-Mart and Newsweek. His big ideas have landed him on the same sets as Margaret Thatcher and Steve Jobs. Today, he uses his conceptual talents and executional skills to bring healthcare brands to life at Franklin Street. As creative director, Tim ensures that the final creative product is authentic to the brand and meets all marketing objectives. Prior to joining Franklin Street, he served as executive director of marketing communications and creative director for the University of Richmond, where he oversaw the marketing of a $200 million capital campaign. Under his direction, the university earned more than 50 industry awards and achieved the highest national ranking in its history. Tim holds an M.F.A. in visual communications from Virginia Commonwealth University’s acclaimed School of the Arts. His professional memberships include the Design Management Institute, American Marketing Association and the Richmond Ad Club.