Pete assumed the leadership position of TAAN in Sept. 07, working with member agencies, and promoting the network throughout the globe.
He is also an associate in the consulting firm of A-Team Advisors, a multi-disciplinary team of former agency owners, senior corporate executives, that work with agencies and advertisers to provide counsel and insight to solve agency-marketer relationship issues, internal processes, management issues, improve compensation, financials and growth.
Prior to his consulting practice, he was the co-founder of advertising agency, Allen & Gerritsen, which was a TAAN member in the 90’s. He helped guide the agency from start-up to the largest independent agency in New England, with over 100 people and $100 million in billings. Securing a reputation as a leader in Technology, B2B, and Consumer marketing. He built and managed the agency's award-winning creative, design, and interactive departments. Pete was also responsible for creating and managing A&G’s Global Services. He retired from the agency in 2002.
Pete was the Chairman of the New England Council Board of Governors for the American Association of Advertising Agencies (AAAA). And is the author of a book on International Advertising, published by the 4As.
When Pete isn't dealing with TAAN and agency businesses, he and his wife deal with two semi-adult kids, and cold winters in New England.