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Travers Collins and Company

www.traverscollins.com 726 Exchange St.
Suite 500
Buffalo, New York 14210
USA
Tel: 716-842-2222
Fax: 716-842-6424


www.traverscollins.com

We are a full service integrated marketing communications company that strives to deliver innovative ideas that achieve results from people you want to work with. We look for strategic insights wherever they are and then create messages, that intrigue, provoke and persuade. Our goal is to build brands and reputations. We are dependable, we follow-thru, keep our promises and are responsible to budgets.

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Contact Bob
Bob Travers , Principal

Bob Travers brings over 25 years marketing communications experience to Travers Collins & Company.  His experience working on a variety of local, regional and national accounts including Dawn Food Products, Corning Inc., United Way, Paul William Beltz, Mental Health Association and Rich Products gives him the ability to analyze client needs and provide critical insight into the strategies and tactical programs for all advertising accounts at Travers Collins & Company.  Bob is active in the community sitting on the board of the United Way of WNY, The Cantalician Center for Learning, CEPA Gallery, The Mental Health Association of WNY and the WNY United Foundation Board.  In 2003 Bob was honored with the David I. Levy Communicator of the Year award given by the Professional Communicators of Western New York in recognition of his achievement in the industry.  Bob has his Bachelor and Master degrees from SUNY at Buffalo.

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Contact William
William Collins, Principal

Bill Collins offers clients a wide range of experience and contacts gained through more than 20 years of public relations practice in Western New York.  Bill joined a Buffalo advertising agency in late 1976, following graduation from St. Bonaventure University.  In 1982, he established Collins & Company as the firm's public relations division.  Since that time he has counseled clients in virtually every category of business and been involved behind the scenes with many of the community's most memorable and important events.  Bill, an accredited member (APR) of the Public Relations Society of America, served as an instructor in public relations for four years at the State University of Buffalo.  He has served on and, in many cases, chaired numberous boards and committees for both industry and community organizations, including the YMCA, Catholic Charities, The Children's Guild, St. Joseph's Collegiate Institute, the Buffalo Renaissance Foundation and Professional Communicators of WNY.  Bill serves on the board of directors for Sisters Hospital Foundation, the Bishop's Lay Council, Medaille College and the United Way of WNY.  In 1992, he was named to Business First's 40 Under 40 ranking of the Buffalo's leaders under the age of 40, in 1995 was named PRSA's Western New York Practitioner of the Year, and in 1999 Bill was honored with the David I. Levy Communicator of the Year award given by the Professional Communicators of Western New York in recognition of his achievement in the industry.

Portfolio Samples

  • thumbnail Buffalo Niagara Convention & Visitors Bureau

    Buffalo receives its share of knocks about its unpredictable winter weather. So TCC took the naysayers head on, creating a forceful and impactful campaign for the Buffalo Niagara Convention & Visitors Bureau. This photograph was taken on Lake Erie, just outside the City of Buffalo.

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  • thumbnail Weight Watchers

    With an in depth understanding of the target demographic, TCC worked with Weight Watchers on a timely national campaign. Released just after New Year's, the ads aimed to make an impression on the millions of Americans that had just embarked on New Year's resolutions.

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  • thumbnail Unshackle Upstate

    Tired of watching businesses and residents flee the Western New York region, TCC helped the Buffalo Niagara Partnership devise a campaign to reverse this trend. The Unshackle Upstate campaign seeks to bring about government reforms in order to spur business growth throughout the Upstate New York region.

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  • thumbnail CCN International

    TCC provides marketing communication services for CCN International, a manufacturer of upscale wood office furniture based in the Finger Lakes region of Upstate New York. In addition to re-branding the company's corporate identity and website, TCC has developed the creative materials for two recent product launches.

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  • thumbnail Dawn Foods

    TCC worked with Dawn Foods of Jackson, MI and Weight Watchers to publicize its better-for-you line of snack cakes. The firm looked to associate the Dawn line of products with healthy, active lifestyles. This photograph was taken at a restaurant in Buffalo, NY.

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  • thumbnail Rich Products

    TCC worked with Rich Products to create "Foodservice Sampler" magazine, as a way to build meaningful relationships with foodservice directors and to increase brand awareness with decision-makers. Audiences included foodservice directors of colleges and universities, schools, healthcare and business/industry.

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  • thumbnail Catholic Health System

    TCC launched an integrated PR and advertising campaign for the Catholic Health System, a regional hospital network, in response to a state commission seeking to close local hospitals. The "We Believe" campaign incorporated television, radio and print advertising with dozens of advocacy events, petitions and online outreach.

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  • thumbnail Corning Display Products

    TCC created the theme, "Inspired by what's on the other side of the glass," which is certainly fitting for the state-of-the-art components made by Corning Display Products. The company is a world leader in specialty glass and ceramics. TCC provides full service marketing communications for the company's display technology division.

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Client Experience

  • American Red Cross
  • Catholic Health Systems
  • CCN International
  • CEPA Gallery
  • Columbus McKinnon Corporation
  • Community Bank System
  • Corning Inc.
  • Dawn Food Products, Inc.
  • Dunkin' Donuts
  • First Niagara Financial Group
  • Gibraltar Industries, Inc.
  • Greatbatch
  • Independent Health
  • Lawley Service Insurance Companies
  • National Fuel Gas Company
  • Paul William Beltz, P.C.
  • Seneca Gaming Corporation
  • Time Warner Cable
  • University at Buffalo
  • United Way of Western New York

Services Offered

Category Expertise