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Mr. Joe

www.misterjoe.com 32 rue de Trévise
75009
Paris, 75009
France
Tel: 33 1 56 03 12 00
Fax: 33 1 56 03 15 30


www.misterjoe.com

MARKETING AND NETWORKS STRATEGIES
Joe Bloggs is today's consumer. He watches everything your brand, your products and your networks do for him. 1-Brands are no longer invincible. 2-Products stand or fall on their simplicity. 3-Distribution is in revolution. 4-Consumers have all the power.
Unlike traditional marketing agencies, Mr Joe works on every level and on every message to keep Joe Bloggs on board!
1- More than ideas, give brands convictions and values. 2- Demystify your product, keep it user-friendly and personal. 3- Identify the right networks and make them work for you. 4- Keep talking to Joe Bloggs, keep him interested.


What we're good at:
Understanding BtoB toC - Activating networks and communities around companies - Managing Customer relationships - Building the confidence of upcoming brands - Adding value to innovative and technical products.

Mr Joe is a partner of Opinion Valley, developping PR solutions.

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Contact Bruno
Bruno du Teilleul , Partner

Bruno du Teilleul founded the B to B to C marketing and advertising agency Mr. Joe in 2001. Previously, Bruno worked as consulting director, strategic planning director and creative director for the networks CPP, BBDO and for his first agency Beaupré. He now helps brands and companies strengthen their links with all their stakeholders and resolve complex issues to create new business opportunities. BRANDING: Christian Lacroix, AOL, Mappy, Luang (launching), Florette (launching), Acova, PagesJaunes… MARKETING: Hœchst, Playtex, Dim, D'Aucy, France Telecom, Cacharel, Hachette… NETWORKING: Nestlé, Bricard, Saint Gobain, PagesJaunes, Waterman, Guerlain, E.Leclerc, Vico… CRM: Fnac, Socoda, Jacques Dessange, Photoreflex.com, Parker, Citroën… ADVERTISING: Leclerc, Collective de la Fenêtre, Banque Populaire, Volailles Fermières, Miele, Grohe, Universal, Bertelsmann…

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Contact Thierry

p: +33 1 56 03 13 69
m: +33645454039
Thierry du Teilleul, Partner

Thierry du Teilleul joined the team in 2008 as a new partner to provide for Mr.Joe development. He brings an additional skill on general management, sales and distribution networks, and a client point of view on strategic recommendations.

He previously worked for the Danone and Kraft Foods groups during 16 years in France and abroad.

After having assumed commercial assignments at Danone France (sales team management, category-management, trade-marketing and negotiation), Thierry moved to Algeria to implement a new business for the fresh dairy branch: sales department launching, strategic implementation of the distribution network, trade-marketing and sales policy.

In the past 3 years, he was in charge of the LU biscuits Caribbean subsidiary for Kraft Group and was responsible for the P&L, marketing plans, commercial results, strategic plan and human resources management.

Portfolio Samples

  • thumbnail PagesJaunes

    Changing perceptions for communication managers

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  • thumbnail SOCODA

    Mr Joe is strongly involved in ethical projects

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  • thumbnail Citroën

    burlesque video and POP to promote innovations

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  • thumbnail AOL

    Online campaigns to redefine the positioning

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  • thumbnail Mappy

    Global on & off communication strategy

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  • thumbnail RAC

    British leader in breakdown assistance carves new territory in France

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  • thumbnail ClearPlay

    European launch of the system of broadcasting filters: positioning & conquest strategy (distributors, influencers, authorities, authors, etc.) and strategy for the offer (subscription, pricing, CRM) with Opinion Valley.

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  • thumbnail K par K (customized joineries)

    Change in the business model: sociological studies, company's project, identity&brand platform, innovations, salesforce motivation, reforging of the CRM.

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  • thumbnail Muzéo

    Designer & manufacturer of artworks on demand: assistance to the managers to capture new markets, with a new positioning strategy, a brand-platform & a new message platfotrm organised by sectors and publics.

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  • thumbnail Unibail-Rodamco/cnit/Civiliz

    Launch of Civiliz in the Cnit shopping mall and on the Appstore. This is an interactive shopper/storekeeper relationships to improve the customer care. Our missions: key messages, street marketing, display, wording and animation.

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  • thumbnail Hiscox

    "Challenging conventional insurance": MrJoe and OV have distinguished the offer and given value to this insurer specialised in the sector of the emergency / exceptional risks: strategic and marketing plan, press relations, events.

  • thumbnail VINCI Concessions

    Conception and international deployment of the company plan, centered on a new pact with the "Customer-Citizen".

  • thumbnail Google France

    Accompaniment on the positioning towards the publishers for the digitilization of the works. Process of agreement: creation of an original methodology dedicated to the teams to convince and to sale.

  • thumbnail Orange

    Revision of the BtoB offer "collaborative work platform" to enrich the relation with the brand and create new development opportunities on the international market.

  • thumbnail Fidelity worldwide investment

    Elaboration of a positioning concept, in break with the usual speeches of the market, to reaffirm the values of the company brand during the financial crisis.

  • thumbnail Waterman

    Strategy for an innovative distribution allowing to upgrade the range of products while stimulating its traditional sales network.

  • thumbnail La Fée Maraboutée

    Revision of the positioning and of the identity platform to enrich the relation with the brand and create new development opportunities on the international market (graphic standards, website, look book, etc.)


Client Experience

  • PagesJaunes (media & Communication)
  • AOL (media & Communication)
  • Mappy (media & Communication)
  • France Telecom (media & Communication)
  • ClearPlay (broadcasting filters)
  • Orange (media & Communication)
  • Guerlain (Luxury)
  • Waterman (Luxury)
  • Parker (Luxury)
  • Muzéo (luxury artworks)
  • La Fée Maraboutée (clothing)
  • VINCI Concessions (building PPP)
  • Socoda (building and industry)
  • Citroën (car industry)
  • Saint-Gobain Sekurit (Glass industry)
  • GE Lighting (lighting products)
  • K PAR K (Saint-Gobain subsidiary)
  • Unibail-Rodamco (commercial property company)
  • Icade (real estate)
  • Primagaz (energy solutions)
  • Lu (food industry)
  • Corbis (stock photography)
  • Europcar (car renting)
  • Hiscox (insurance)
  • RAC / Aviva (car insurance and guarantee)
  • Id'm (recycled cartridge)
  • arvato services-bertelsmann (customer relationship management)
  • Fidelity (financial services)

Services Offered

Category Expertise