9/24/2011 4:07:03 AM by Mark Maricich
The state of Illinois has recently launched an anti-hunger campaign, along with accompanying news coverage, to elevate the perceptions and status of Asian carp. Evident...
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8/11/2011 9:34:03 AM by Peter Gerritsen
We all want to win that prize assignment from the huge marketer. That new client that will change the entire dynamic of our agency. I am not writing here to say that y...
7/5/2011 3:34:49 PM by John McCallum
The Roman Empire was one of the largest, strongest and revered the world has ever known. It dominated Europe and the Middle East for centuries and its presence can still ...
6/16/2011 4:37:05 AM by Sean Duffy
Last week I read a great op-ed piece inThe Boston Globeby Alex Poulos called Mad Men of the Future.He makes several excellent observations.But overall, the article paints...
1/7/2011 12:03:02 PM by Brent Beshore
Based on the title, youʼre probably expecting this to be the 1.3 millionth doomsday post about everything thatʼs wrong with the advertising agency business. Nope. Not eve...
9/6/2010 10:41:17 AM by Sean Duffy
How can marketers get more value from their ad agencies? This perennial topic took on renewed vigor with the economic downturn and has continued to preoccupy industry pu...
8/24/2010 5:20:13 PM by Jim Flynn
Today is a great time to be in the agency business. Never before have agencies had a broader range of communications vehicles from which to choose. New ones, old ones, fa...
8/9/2010 6:25:05 AM by Sean Duffy
We had a creative process in place. Time and time again it served us well, helping us take a kernel of an idea and turn it into a polished campaign. We were proud of our ...
6/18/2010 1:20:48 PM by Sean Duffy
Ad agencies, PR firms, digital agencies, branding agencies, media agencies, social media agencies, etc. Today, the various services that make up a marketing campaign are...
6/15/2010 4:52:51 PM by Sean Duffy
I recoil a little every time I say social media. I think the term is just plain wrong and fuels misconceptions. I prefer the term peer-to-peer networks instead. Heres w...