Bruce Turkel’s View on the Ad Business
12/12/2007 1:12:00 AM by Peter Gerritsen
Greetings TAAN Members , A few weeks ago, Joe Takach forwarded a promotional message from Bruce Turkel. For those who do not know Bruce, he runs an agency in South Florida, does a lot of speaking, wrote a few books, and has presented to TAAN a number of years ago in Casa De Campo. Bruce is an entertaining guy, with a very good point of view about our business. We may want to bring him back one day for a meeting. I read through his web site. On it, there is a “video” section (http://www.bruceturkel.com/Video.html) that shows one of his presentations. It has 10 short segments. I think it is worth spending most of an hour to watch and listen. It will remind you of many lessons we have all learned over the years. Enjoy it, and share it with your staff.