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Blogs/News > Advertising > June 2011 > Will Direct Response Save Advertising?

Will Direct Response Save Advertising?

6/16/2011 4:37:05 AM by Sean Duffy

Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.”He makes several excellent observations. But overall, the article paints a pretty dreary picture of life in 2031when technology will have allowed advertising to reach unbearable levels of intrusiveness. Alex cites a few tongue-in-cheek examples, like shampoo bottles that will “give you an upbeat, musical pitch, reminding you to shampoo twice,” or cars with “scrolling messaging across the back window or bumper for the motorists behind, stuck in traffic.” No doubt technology will make all these things (and more) possible. But I don’t believe the future will play out this way. .... READ MORE ON TALENT ZOO

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