Stop obsessing over your web site and start focusing on your web presence
5/20/2008 8:16:17 AM by Sean Duffy
"Location, location, location" has been long standing advice to business newbies. This is just as true on the web as it is on Main Street. The only difference is that on the web there is no terra firma. New geographies are created every time someone hits "enter" on a search engine. And when that happens the best location for your business is on the first page of your customer's search results. This process puts the best business real estate on the planet within reach of anyone, including you - if your site is optimized. So I'm all for SEO. But now its time for CEOs and marketing managers to go beyond simply optimizing their web site and start thinking in terms of optimizing their web presence. Read More...