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Blogs/News > Advertising > November 2009 > "Agencies: 15 Risks You Can't Afford Not to Take"
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"Agencies: 15 Risks You Can't Afford Not to Take"

11/19/2009 1:12:48 PM by Peter Gerritsen

 Viewpoint: Forget the Recession, This Is No Time to Ignore Changes to the Agency Business Model
Article by Tim William, Ignition - Consulting Firm, for AdAge.
http://adage.com/agencynews/article?article_id=140610

This is a fabulous article that we all should read, then read again, then actually use what we learn from Tim's insight.

Tim Williams is scheduled to conduct a workshop at our up-coming Rome Meeting in April.

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Too true - during difficult economic times you need to keep on top of things like this and Tim's 15 points highlight the dangers are remaining stuck in the same business model for too long.
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