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Blogs/News > Advertising > October 2008 > What, exactly, is a market insight?
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What, exactly, is a market insight?

10/14/2008 10:46:29 AM by Sean Duffy

If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a dozen times a day. But have you ever tried to define it? Click here to see how it was elegantly explained at the recent TAAN meeting in Reykjavik.

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