Mr.Joe is launching a surprising and unexpectedly funny TV and web campaign for one of its customer, K par K.
2/28/2011 10:08:27 AM by Bruno du Teilleul
Have a look at it on:
http://www.facebook.com/pages/K-par-K/108225152586465 and/or the Youtube channel http://www.youtube.com/user/Procrastinateurs?feature=mhum!
Don’t hesitate to share the videos with your friends or colleagues, it will help us create the buzz we are looking for.
But let us explain to you the very interesting story about why and how we got there!
K par K is the French leader of window restoration. You might ask yourselves what in the world MrJoe has been able to think about and create for a client expert in windows and doors, a field where humor and originality are not at home and a topic, in an understandable way, that nobody cares about. But we made it!
We have decided to leave behind the serious and demonstrative tone that companies in this type of activity usually use. On the contrary, we have chosen to make people laugh and have a pleasant time by watching funny spots and gain their trust at the same time. To do so, we have chosen a topic that matches with everyone on a current base : procrastination (= putting off or delaying or differing an action to a later time). Procrastination is indeed an important issue for companies who sell products as K par K’s, products that are not very implicating for anyone, don’t you think?
Our mission was to reveal the changes that took place in the company for the past two years in terms of reputation and offer (thanks to the help and support of Mister Joe since then!) and appear as the major expert, efficient and trustworthy actor on that market.
The Anonymous Procrastinators
The campaign called « The Anonymous Procrastinators » shows a group of people admitting their pathology and asking for support. This way, K par K shows customers and prospects that they understand their problems and that they can help them by offering the appropriate solution NOW and NOT TOMORROW.
The campaign consists of : 2 TV spots, 9 web videos, a Facebook Fan Page and a Youtube Channel, banners on different websites, print advertisements, posters and direct marketing.
Since February 24th, we have been posting 3 videos on a special Fan Page created on Facebook (Les Procrastinateurs Anonymes, more than 120 fans in 3 days) to use them as teasers: the brand wasn’t mentioned so the buzz could start “virgin” of any commercial message. The D Day will be on March the 7th when the TV spots will be launched and more movies on the web appear revealing the name of the brand (Yes, you lucky guys know the truth before everyone on Earth!). And finally, we are going to celebrate with our fans and followers, the “Procrastination Global Day”, on March 25th, the occasion to share more videos and get even more fans :).
On the videos, you’ll discover a stammer who procrastinates by taking too much time to speak, a hypochondriac who’s afraid of having contracted the procrastination disease (the group tells her it has been detected on monkeys in China!), a businessman who works with Americans and thus procrastinates against his will (he is always one day late…) and a bunch of funny videos in French though. But do not hesitate to ask us to translate them for you!
Once again, don’t hesitate to share the videos with your friends or colleagues by first liking the Facebook fanpage of K par K: http://www.facebook.com/pages/K-par-K/108225152586465 and by having a look on the Youtube channel !
All the best from Paris!
Mister Joe (and his angels)