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Blogs/News > Agency News > June 2010 > COMED finalist of EACA Care Awards
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COMED finalist of EACA Care Awards

6/21/2010 7:07:01 AM by Claude Muller

The anti-tobacco campaign of COMED, Luxembourg's TAAN member, is a finalist of the EACA Care Awards 2010. The award ceremony will take place on Thursday, 23 June, at the European Parliament in Brussels.

Following a pre-selection round, the top 19 entries have been retained to go through to Round II. The EACA Care Awards 2010 is judged by a panel of Members of the European Parliament (MEPs) chaired by German MEP Thomas Mann, together with other MEP’s, representatives of media, agencies and stakeholders.

Comed's campaign used the image of a kamikaze and the headline "Ne fous pas ta vie en l'air" (Don't top your life) to draw attention on the risks of smoking. it consisted of posters, postcards, a TV/cinema commercial and an interactive website www.nefouspastavieenlair.lu. The TV commercial can be seen here: http://www.youtube.com/watch?v=yvZnFWwwlNc

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