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Blogs/News > Industry News > August 2009 > Read about two studies out of the IPA
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Read about two studies out of the IPA

8/27/2009 10:33:20 AM by Peter Gerritsen

 IPA global survey of top companies shows more must be done to promote the value of marketing in the push for resources in addressing corporate needs.
This is a study published on 12 August 2009 coming out of the IPA.
Read the article at:
"Top companies show more must be done to promote value of marketing"

Also found on the IPA site a report that analyzes the investment in share of voice to grow share of market. It discusses a measurement method for rough calculation for investment to return. Interesting. Does it really work? Don't know, but it may be worth testing with some of your work with clients. 
Click here:
"How share of voice wins market share"


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Comments
8/27/2009 4:20:10 PM by Peter Gerritsen
I just saw a good blog on creating "share of voice" reports for Social Media. It is worth reading and using. Jason Baer is a smart and innovative SocMe industry leader that offers great insights. Here is the link:
Title: How to Create a Share of Voice Report
http://www.convinceandconvert.com/social-media-marketing/how-to-create-a-share-of-voice-report/
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