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Blogs/News > Industry News > January 2009 > A couple of items coming out of the IPA
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A couple of items coming out of the IPA

1/27/2009 8:59:25 AM by Peter Gerritsen

I received the email newsletter from the IPA in London this morning. There are a few good items that are worth your time seeing and reading.

First. They launched the call for entries for the  2009 IPA Effectiveness Awards, open only to campaigns with budgets of up to £2.5 million. It is interesting to review the past winners. The work is outstanding. You and your team will find great inspiration. Here is the link: http://www.ipaeffectivenessawards.co.uk/Home

Second item. A report on the trend of social media and consumer-led networking that raises important issues in how you may address the future of your work. The title of the report is:
"The future of advertising – ad industry should prepare for a consumer-led world or face decline"

Some very good stuff.
 

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