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Blogs/News > Industry News > October 2009 > 4 steps to multi-cultural marketing success presentation
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4 steps to multi-cultural marketing success presentation

10/22/2009 2:36:39 PM by Peter Gerritsen

TAAN/Chicago Member - Mobium
Presents:

The 17th Mobium New Paradigm Series/ BIGfrontier Event
Thursday, November 5, 2009

 The challenge of cross-cultural marketing and leadership goes way beyond jet lag and an occasional misunderstanding. It strikes at the core of whether or not business marketers can meet their performance objectives. It requires adapting your marketing and leadership strategies when working outside your own culture.

Dr. David Livermore, executive director of the Global Learning Center, research fellow with Nanyang Technological University in Singapore and author of Leading With Cultural Intelligence, will introduce a model that will give you the capability to function effectively across national, ethnic and organizational cultures. 


So if you're in Chicago on November 5th, please join us at our next Mobium New Paradigm event. Admission is free but reservations are required. To reserve your spot click here. 

 

Click here to see the four steps, take a cultural IQ test and get more information. 

 

Thursday, November 5, 2009 


Hosted by:

Mobium

360 N Michigan Ave., 12th Floor

Chicago, IL 60601

312.422.8950



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