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Blogs/News > Interactive > October 2009 > “Big Cans, Big Prices” — Make the Package Hero in CPG Marketing Design
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“Big Cans, Big Prices” — Make the Package Hero in CPG Marketing Design

10/31/2009 10:49:09 AM by Mark Vitullo

When designing a website, email, online promotion, banner ad or any consumer marketing communication online or off, I always want the consumer packaged (CPG) product to be as large as reasonably possible. This helps reinforce brand identity by building awareness of the packaging.

Typically, CPG products compete on shelf with direct competitors. As an online marketing agency, it’s our job to help our clients build package awareness to help a consumer immediately recognize the packaging as they walk down the aisle. Read More >

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